Private Label Manager

Keeta is seeking an experienced product professional to lead the planning, development and category management of private-label products for its international business.

🔹 Job Title: Private Label Manager
📍 Location: Riyadh, Saudi Arabia
🔹 Employment Type: Full-Time
🔹 Workplace Type: On-Site
🔹 Industry: E-commerce, Retail and On-Demand Delivery
🔹 Job Category: Product and Category Management

🌟 Role Overview
The Private Label Manager will lead product planning and category management for Keeta’s private-brand portfolio.

The role includes developing localized product strategies, analyzing market trends and user behavior, identifying business opportunities and improving product assortment and competitiveness.

The successful candidate will also manage the full new-product development process, including selection, positioning, packaging, pricing, marketing coordination and launch execution.

🔹 Product Planning and Category Management
🔺 Lead product planning for the company’s overseas business.
🔺 Manage the development of private-brand products.
🔺 Build effective category and product structures.
🔺 Prioritize products according to market and customer demand.
🔺 Review category performance and identify growth opportunities.
🔺 Develop a balanced assortment based on quality, price and demand.
🔺 Monitor product lifecycles and update plans when required.

🔹 Product Strategy and Localization
🔺 Develop product strategies aligned with local consumer needs.
🔺 Analyze market trends, user behavior and purchasing habits.
🔺 Define target customer segments for each category.
🔺 Develop clear value propositions for private-label products.
🔺 Localize product specifications, pricing and positioning.
🔺 Align product strategy with wider commercial objectives.

🔹 Market Research and Business Opportunities
🔺 Conduct market, consumer and competitor research.
🔺 Analyze sales, demand and customer-behavior data.
🔺 Identify categories and products with high growth potential.
🔺 Identify gaps within the existing assortment.
🔺 Monitor competitor products, pricing and promotions.
🔺 Use data to improve assortment and competitiveness.
🔺 Provide recommendations supporting revenue and business growth.

🔹 New Product Development
🔺 Lead the end-to-end new-product development process.
🔺 Select products based on consumer and market requirements.
🔺 Define product positioning and competitive differentiation.
🔺 Develop product specifications and requirements.
🔺 Oversee packaging and presentation development.
🔺 Establish suitable pricing strategies.
🔺 Coordinate product launches with Marketing.
🔺 Monitor testing, approval and launch-readiness activities.
🔺 Ensure products launch according to agreed schedules.
🔺 Evaluate post-launch performance and recommend improvements.

🔹 Product Assortment Optimization
🔺 Continuously review SKU and category performance.
🔺 Expand products with strong demand and profitability.
🔺 Reduce or replace underperforming items.
🔺 Improve product prices, sizes, specifications and packaging.
🔺 Strengthen product competitiveness and customer value.
🔺 Adjust the product mix based on data and user feedback.

🔹 Cross-Functional Collaboration
🔺 Work with Supply Chain to ensure product availability.
🔺 Coordinate with Procurement on suppliers and commercial terms.
🔺 Collaborate with Quality Control on product standards.
🔺 Work with Operations to ensure launch and delivery readiness.
🔺 Coordinate with Marketing on messaging and campaigns.
🔺 Monitor product-plan execution across all relevant teams.
🔺 Resolve issues affecting cost, quality or launch timelines.

🔹 Product Management Methodology
🔺 Build localized private-label product-management methodologies.
🔺 Develop tools and models supporting product planning.
🔺 Establish clear standards for product selection and evaluation.
🔺 Improve data-driven decision-making processes.
🔺 Document processes and product-management best practices.
🔺 Continuously refine methodologies according to market changes.
🔺 Enhance the professionalism and forward-looking nature of product planning.

🔹 Experience in private-label or private-brand management.
🔹 Product, category or commercial-planning experience.
🔹 Knowledge of new-product development processes.
🔹 Experience in e-commerce, retail or consumer products.
🔹 Ability to analyze customer, market and sales data.
🔹 Experience in product selection, pricing and packaging.
🔹 Knowledge of supplier, procurement and supply-chain processes.
🔹 Ability to collaborate with Quality, Operations and Marketing teams.
🔹 Strong understanding of consumer needs in Saudi Arabia.
🔹 Effective project and priority-management skills.

🌟 Required Skills
🔹 Private-label product management.
🔹 Product planning and category management.
🔹 New-product development.
🔹 Market and consumer analysis.
🔹 Product-assortment optimization.
🔹 Pricing and product positioning.
🔹 Packaging development.
🔹 Procurement and supply-chain collaboration.
🔹 Data analysis and decision-making.
🔹 Project and cross-functional management.