App Marketing Manager

A company in the applications and e-commerce sector is hiring an App Marketing Manager. This opportunity is ideal for professionals with experience in e-commerce application management and digital marketing who are looking to make a tangible impact on user growth and sales.

The App Marketing Manager plays a pivotal role in the success of any digital product, combining a deep understanding of user behavior with the ability to formulate and execute innovative marketing strategies. This position requires a blend of analytical and creative skills to ensure the application reaches its target audience and achieves its business objectives.

Responsibilities:
• Manage the daily operations of the application, ensuring the efficiency of the booking system and updating customer data and services.
• Develop marketing plans and strategies for the application, executing digital campaigns aimed at attracting customers and increasing sales.
• Monitor the performance of digital campaigns, analyzing click-through rates, engagement, conversion, and Return on Ad Spend (ROAS).
• Coordinate with the technical team to address technical feedback, improve application functionalities, and enhance user experience.
• Analyze user, booking, and sales data to extract insights and recommendations that support marketing and operational decisions.
• Monitor user reviews and feedback, analyzing complaints and suggestions to identify opportunities for service improvement.
• Prepare periodic reports detailing application performance, marketing campaign results, and booking and sales metrics.

Job details:
📍 Work location: Not specified
💼 Job type: Full-time
🏢 Workplace type: Onsite
🎓 Experience level: 2-3 years

🔹 Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
🔹 2-3 years of practical experience in e-commerce application management or app-related digital marketing.
🔹 Proficiency in English, both spoken and written, with the ability to prepare reports and communicate professionally.
🔹 Good knowledge of User Interface (UI) and User Experience (UX) design principles.
🔹 Familiarity with digital analytics tools and measuring application and marketing campaign performance, especially Google Analytics.
🔹 Strong organizational and analytical skills, with the ability to manage multiple tasks and coordinate between different teams.
🔹 Good skills in using Microsoft Excel and PowerPoint for preparing analyses and reports.